A set of valuable, relevant, and consistent digital material that you publish to your digital space to attract, delight, and engage your readers is known as content. Articles, blogs, social media posts, case studies, diagrams, ebooks, free offers, games/quizzes, infographics, knowledge articles, lists, music, news and opinion pieces, podcasts, reviews, slide shows, toolkits, user-generated comments, videos, widgets, XML feeds, and cartoons are examples of digital content or material. Creating the right content is a good way of attracting people to your digital space. Good content answers the pressing questions or provides the right information to questions being searched by your target audience. So it is important to put effort into your content planning so that you can attract, delight, and engage your target audience. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴? Content planning identifies the type of content you want to produce and establishes expectations for how it should ...